Our Mission



How can Deluxe Auto Sales increase leads and sales from referrals and direct marketing efforts and decrease their dependency on leads and sales from third party classified sites?

I. THE FIVE MARKETING PRINCIPLES



The Five Principles of Effective Marketing.



I. You have to have something people want and need.

II. It has to be noticeably better or different than other people trying to provide the same thing.

III. You have to know exactly who would appreciate your different or better way.

IV. It has to be seen and heard about by those people.

V. What they see and hear has to be SO appealing to them THAT THEY MAKE A commitment.

I. YOU HAVE TO HAVE SOMETHING PEOPLE WANT AND NEED.



Life is better with a touch of luxury.*


Luxury items are special because they are made with the best materials, crafted with care, and are often rare, meaning not everyone can have them. People desire luxury because it makes them feel successful, unique, and important. Owning something expensive and high-quality can show others that they've achieved something big. Luxury items also make people feel good because they’re beautiful and offer comfort or pleasure that regular items might not.


*The point we’re making with everything we do.

II. the PEOPLE THAT ALSO AGREE WITH THIS SENTIMENT.

.

These are the people that have a special need and want for luxury pre-owned cars.*




High-End Sales Executives
  • Luxury Real Estate Sales Executives
  • Private Jet and Yacht Sales Executives
  • High-End Automotive Sales Executives
  • Luxury Watch and Jewelry Sales Executives
  • Luxury Fashion Sales Executives
  • Art and Antiques Sales ExecutiveS
  • Luxury Furniture and Interior Design Sales Executives
  • Luxury Travel and Vacation Package Sales Executives
  • Private Banking and Wealth Management Sales Executives
  • High-End Technology Sales Executives

Non-Sales/Non-Consultant Professionals
  • Doctors and Medical Professionals
  • Entrepreneurs
  • Corporate Executives
  • Entertainment Industry Professionals
  • FInancial Industry Professionals
  • FASHION INDUSTRY PROFESSIONALS
  • archiitects and furniture designers
 Consultants and Advisors
  • MANAGEMENT CONSULTANTS
  • Financial Advisors
  • IT Consultants
  • Legal Consultants
  • Luxury Lifestyle Consultants
  • Branding and Marketing Consultants
  • Executive CoacheS
  • Healthcare Consultants
  • Real Estate Consultants
  • Environmental Consultants
  • Public Relations Consultants
  • Sales and Business Development Consultants
  • Crisis Management Consultants
  • Political Consultants
  • Design and Architectural Consultants

Car Enthusiasts

Luxury Enthusiasts


*In short: People that need and want a luxury pre-owned car for business purposes and personal pleasure.

III. What CAN make deluxe distinct.

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These are the opportunities for distinction for Deluxe Auto.





HOW DELUXE CAN BE DISTINCT FROM LUXURY CERTIFIED PRE-OWNED DEALERS.
  • Lower prices
  • Greater/WIDER selection
  • Older models availability
  • Easier negotiation
  • Less strict certification requirements
  • Faster and More Convenient Buying Process
  • Customization options
  • Wider financing options
  • Personalized service
  • Trade-in flexibility
  • Availability of Specific or Rare Models
  • Avoiding CPO premiums
  • unique warranty terms
How deluxe can be DISTINCT FROM it’s closest competitors.

online

offline
  • PROFESSIONAL, ELEGANT VOICE DURING PHONE CALLS
  • Complimentary coffee and pastries
  • Faster process after NEGOTIATIONS HAVE BEEN FINALIZED
  • No “desks” instead little living room style lounges
  • No employees visibly sitting, standing around congregating or on their phones
  • walls adorned with Art of pop cultural icons and their luxury cars
  • No salesman joining you on the test drive

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