These are the opportunities for distinction for Deluxe Auto.

HOW DELUXE CAN BE DISTINCT FROM LUXURY CERTIFIED PRE-OWNED DEALERS.

Lower prices
Greater/WIDER selection
Older models availability
Easier negotiation
Less strict certification requirements
Faster and More Convenient Buying Process
Customization options
Wider financing options
Personalized service
Trade-in flexibility
Availability of Specific or Rare Models
Avoiding CPO premiums
unique warranty terms

How deluxe can be DISTINCT FROM it’s closest competitors.

online

Yelp REPUTATION in good standing
Distinct, Higher Quality Website
Distinct, engaging Instagram/Tik-Tok
DISTINCT, ENGAGING DIGITAL ADS
DISTINCT, HIGH QUALITY EMAIL MARKETING

offline

PROFESSIONAL, ELEGANT VOICE DURING PHONE CALLS
Complimentary coffee and pastries
Faster process after NEGOTIATIONS HAVE BEEN FINALIZED
No “desks” instead little living room style lounges
No employees visibly sitting, standing around congregating or on their phones
walls adorned with Art of pop cultural icons and their luxury cars
No salesman joining you on the test drive

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