“Several graphic shirts and apparel items.” (ongoing)

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This is a selected collection of merch pieces created between 2019 and 2023, with creative direction focused on making the most beautiful and thoughtful apparel for Andy Mineo. One highlight was the Roll Call Ramen shirt — we invented a fictional ramen restaurant for the design, and the phone number on the shirt actually worked, playing fun messages or music when fans called. That tiny interactive detail helped turn a T-shirt into a little world of its own.

I led the concept, creative direction, and principal design across the majority of these drops — with Caleb Davis designing the Roll Call Ramen Shirt, 7:7 ML Shirt, and Camo Sunrise Trucker Cap, R.J. Vergara contributing to the It Could Be Worse and Celestial Deathmatch shirts, and Todd Stanbury illustrating the Dream Team Shirt.

I. THE FIVE MARKETING PRINCIPLES