26 DIQUE CreativeLabCorp
Music Tour Merch Display
Year: 2023
Client: Miner League
Services: Creative Direction; Art Direction; Graphic Design
The Goal: Create a unique, modular, and on-brand merch display that stands out on an arena tour with multiple acts and competing merch tables.
Credits: I handled the entire concept, art direciton, and principal design, while R.J. Vergara (RJV Collectives) designed both retractable panels and William Steinbrecher advised with the overall construction of the merch display.
Notes: I’ve always found most merch table displays unimaginative. So when Andy Mineo was heading out on a 30+ date arena tour and needed a new setup, I jumped at the chance to change that.
The first challenge was practicality. Designing something that looks good is one thing—making it work across dozens of venues with unpredictable layouts is another. William Steinbrecher was key in helping think through the functional side of things.
My original concept was a tent surrounded by three panels mimicking a NYC bodega. It looked great, but William pointed out that many venues wouldn’t have the space. So we pivoted to a modular setup.
The solution: four backdrop panels, two retractable side banners, and two table cloths. In larger venues, we could use the full build. In tighter spaces, we could scale down while still keeping the NYC newsstand feel.
To bring it to life, we added some fun details: a plush pigeon perched on top, a plush lounging cat, bodega-style price signs, and a hidden speaker blaring a custom playlist of classic NYC songs across genres.
This was one of the trickiest design challenges I’ve taken on—but I’m proud of how it came together. We made something fresh, flexible, and memorable.
Credits: I handled the entire concept, art direciton, and principal design, while R.J. Vergara (RJV Collectives) designed both retractable panels and William Steinbrecher advised with the overall construction of the merch display.
Notes: I’ve always found most merch table displays unimaginative. So when Andy Mineo was heading out on a 30+ date arena tour and needed a new setup, I jumped at the chance to change that.
The first challenge was practicality. Designing something that looks good is one thing—making it work across dozens of venues with unpredictable layouts is another. William Steinbrecher was key in helping think through the functional side of things.
My original concept was a tent surrounded by three panels mimicking a NYC bodega. It looked great, but William pointed out that many venues wouldn’t have the space. So we pivoted to a modular setup.
The solution: four backdrop panels, two retractable side banners, and two table cloths. In larger venues, we could use the full build. In tighter spaces, we could scale down while still keeping the NYC newsstand feel.
To bring it to life, we added some fun details: a plush pigeon perched on top, a plush lounging cat, bodega-style price signs, and a hidden speaker blaring a custom playlist of classic NYC songs across genres.
This was one of the trickiest design challenges I’ve taken on—but I’m proud of how it came together. We made something fresh, flexible, and memorable.